brand promotion • campaign design • media strategy
Bloomeffects How I helped a skincare company reach younger audiences
Tulip-based skincare company Bloomeffects came to my team with a problem:
While their products were thriving in the market of women over 30, they wanted to find ways to resonate with younger, Gen-Z consumers as well. In an industry dominated by large and established brands, they needed to figure out a way to stand out.
The Mission:
Develop a campaign for Bloomeffects that increases brand awareness among the market of young women around 20-30 years old within the next 12 months.
The Process:
In order to develop a campaign that was successful, we researched the landscape of the skincare industry, analysed campaigns from Bloomeffects’ competitors, and surveyed people in the target market for feedback. After months of research and revisions, we developed the perfect campaign headline (I’m proud to say we chose the one I came up with), and media vehicles to execute it.
See the final project here.
