visual branding • product design & development

Citylife merch

As the graphic designer for Citylife Presbyterian Church, one of my current projects is to develop branded merchandise.

1. Brainstorm

The ask was simple, yet vague: develop branded merchandise. It could be almost anything: water bottles, stickers, a T-shirt, socks… the options were endless. In order to narrow down which items to design and find out which ones people would actually want and use, I spent a month crowdsourcing and compiling a list of ideas.

2. Develop

Once I compiled all my ideas, I presented my brainstorm to my team to further refine item ideas and get feedback. In addition to the presentation, I also created a variety of apparel and sticker design ideas.

See the presentation here.

Updates:

I’m in the process of developing merchandise as we speak! So far, I’ve developed Citylife branded stickers to be distributed for gifts and events as shown. Apparel and tote bags to come!