marketing research • survey design & analysis
POSHY How I improved the customer experience of hair tool rental company Poshy
See the final project here.
The Mission:
Erin Boswell, creator of Poshy Hair Essentials, needed help streamlining the customer experience of her service. She came to our team wanting to find answers to a few questions: “How can I better target customers who will actually use my service? What can I do to improve the whole process of using Poshy? And how can I make my marketing more effective?” In order to tackle these questions, we identified five key areas of the customer journey through Poshy’s service to research and improve:
Discovery/Social Media Strategy
Website Experience
Pricing Strategy
Understanding the Poshy Consumer
Customer Feedback
The Process:
In order to find actionable insights for these five areas, my team investigated each point through multiple angles of research:
Secondary research through literature review
In-depth conversational interviews
Developing and analzing the results of our own large-scale survey.
