brand promotion • campaign design • media strategy
SOON MerchDeveloping branded apparel for Christian organization SOON Movement
The Process:
I was put in charge of developing a branded crewneck for the Boston branch of SOON Movement, a Christian non-profit organization. In developing a design, I wanted to highlight all the things that define Soon Movement Boston by incorporating the core values which define their foundation into my design:
SOON Movement’s motto, “win/build/send”
Matthew 28:19-20, the Bible verse which defines Soon Movement’s mission
As the project was specific to the Boston area, I made sure to feature the “Boston” on the crewneck.
With so much text to include, I had to prioritize which key pieces to highlight and organize each piece of text in a way that made sense from both a design and storytelling perspective. I accomplished this by breaking up the text into digestible parts for the back design, and using the verse reference (Matthew 28:19-20) as a design element.